The City of Norwood Payneham and St Peters engaged us to create a campaign to promote The Parade’s offerings as well as welcome visitors back to the Precinct. The aim of the campaign was to create awareness around Adelaide that The Parade is alive and open for business and a great place to visit this Spring. The campaign was centred around the theme 'Spring Back to The Parade' with 'Spring' being a play on words – 'Spring' (the season) and 'Spring' as a call for action to come back to the parade.
We created a series of images featuring spring flowers, insects etc as well as elements to promote shopping, eating, drinking and enjoying all The Parade has to offer. These elements featured interacting with a strong initial letter based on the words Shop, Play, Taste and Experience.
The campaign ran over an 8 week period on billboards, busbacks, bustops, media print and online promotions and has been received very positively.