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Motiv Brand Design

State Infrastructure Strategy 2025

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Motiv worked with Infrastructure SA to deliver their updated 20-Year State Infrastructure Strategy. The strategy sets out Infrastructure SA's independent advice on the needs, strategic goals and priorities for infrastructure in South Australia for the next 20 years.

The document required clear presentation of extensive and complex content yet it was important for it to be easy to review and visually dynamic. We evolved the Infrastructure SA brand style to reflect the forward-looking vision of the strategy and provide a creative asset architecture which is flexible and adaptable to a range of other collateral support materials.

The strategy contains multiple charts, infographics, pull outs, maps and tables so the layout and structure needed to be seamlessly and efficiently adaptable from its primary delivery method – a user friendly, navigable online PDF to high resolution final artwork suitable for professional print production.

An important part of the project was the creation of original imagery based on specific requirements. This needed careful planning, reconnaissance, scheduling and Art Direction to successfully achieve creative and timely results. We delivered over 35 exceptional still photographs and video clips in close collaboration with an our photography partner JKTP.

We also provided additional design support and consultancy for the strategy launch campaign and website upgrade. A highlight being the 30 second promotional video containing custom animation sequences.

View the Strategy website, download the full Strategy PDF document >

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Find out how we can build or strengthen your brand. We’d love to hear from you so get in touch

Find out how we can build or strengthen your brand: get in touch

Let us build your brand: get in touch

  • Home
  • Work
  • State Infrastructure Strategy 2025

Get in touch...

Want to find out how we can build or strengthen your brand. We’d love to hear from you so get in touch