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Motiv Brand Design

Short Courses

TAFE SA asked Motiv to re-energise the branding for their 'Short Courses' – an established program of courses which gives customers a pathway into particular industries, gain additional skills relating to current employment or explore a new hobby for personal growth.

The short course collateral has utilised a black and white photographic theme since it's inception and Motiv were asked to retain this point of recognition whilst providing a more playful, colourful and contemporary direction for the print and advertising campaign to engage with existing customers and attract a wider audience.

The major component of this project was an 80 page course guide for which Motiv created a bespoke icon typeface to assist with workflow and to ensure uniform usage of icons throughout the document. The outdoor advertising campaign was created to run across 12 large format digital sites throughout metropolitan Adelaide over a 10 month period, bus shelter ads and digital marketing ran concurrently.

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