Row x Row

Shirvington Wines is a family-run boutique winery. Using sustainable farming practices to grow premium quality grapes at their vineyards in the McLaren Vale, they produce honest wines with full fruit flavour.

Shirvington was looking to extend the range of labels and look at a refresh for their Row x Row brand.

Motiv re-assessed the structure of the labels and selected combinations of colours to express the flavour profiles for each of the wine varieties within the range. A combination of all the colours combined together was used for eye-catching generic carton packaging.

The range can be seen on the Shirvington website developed by Motiv.