Sub Brand Packaging
Rymill has a genuine and strong equestrian heritage. Horses have always been part of the brand. We helped to extend the metaphor and broaden their brand appeal with the creation of new ‘horsey’ themed sub-brands.
The story continues with the introduction of The Dark Horse and The Striking Colt sub brands which Motiv developed including creating original illustrations, extended ranges of wine labels, cartons and supporting promotional material.