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Communication Guidelines
Department of State Development

The Department of State Development supports South Australia's businesses and industries to succeed at a local, national and global scale. It has a diverse range of entities and business units collaborating to achieve its goals and required the creation of a consistent and standards-based, enterprise-wide brand and visual identity, delivered via a comprehensive set of communication guidelines.

The guidelines help to ensure consistency in communication, presentation and departmental branding throughout the organisation’s various connected entities, for application across all internal and external communication platforms and outputs.

The scope of work included: Logo application, design composition – development of visual aesthetic/design aspects/graphic style and atmosphere, colour palette, typography, imagery, iconography, maps, patterns, various examples of design applications and marketing collateral, with considerations for entity and market variations.

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Let us build your brand: get in touch

Want to find out how we can build or strengthen your brand? We'd love to hear from you

Get in touch