Motiv was approached by the Department of State Development (DSD) to develop and roll out a versatile and flexible communication system across the agency.
The communication style thematic is derived from the Brand South Australia symbol’s structural framework, edited to a number of prime keylines. The ‘wire frame’ thematic can be used in part or as a whole to build a recognisable but eminently variable ‘look’ and incorporate solid shapes, images and type.
As a lively and dynamic communication system, it allows communicating the wide range of departmental messages in various visual configurations and applications.
The newly developed communication style was published across the agency and third party providers through a comprehensive ‘Application Guide’ and an ‘Overview Document’ for staff.