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Motiv Brand Design

Branding

Freight Hub Logistics commisioned Motiv to refresh their brand identity as they saught to expand their operations. The existing brand mark was looking tired and dated and they wanted something fresh and contemporary that would stand out from their competitors and identify them as a high quality operation.

The resulting brand mark is a representation of compass points, signifying the businesses operations both within Australia and overseas. A tessallating pattern derived from the logo was also created for use on stationery, vehicle livery and other collateral – this thematic device was combined with a timeless gold, black and white colour palette and modern typography to provide a truly contemporary brand identity.

Website development by Karmabunny.

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