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Motiv Brand Design

Annual Report 2023

For the seventh consecutive year, Motiv has worked on producing the Codan Annual Report. The main focus of this year's report was to continue developing the established aesthetics and concepts that had been successful in the past, such as growth, strength, innovation, and stability. The goal was to reinforce Codan's brand presence as the core of the multiple global entities it entails and to strengthen the link to the company's online presence – a strategy which was implemented over the four previous iterations of the document, and which had been well-received.

Motiv combined elements from previous thematics, including monoline tangrams and solid block forms, and transformed them into a cuboid wireframe mesh network for this year's report. This new theme demonstrated multiple facets of Codan's continuing operations, including growth, strength, scalability, and interconnectivity, in a concise and visually appealing way.

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