Motiv was selected through a competitive tender to create the brand identity for a long-term re-wilding project on the Southern Yorke Peninsula in South Australia. The project covers an area of 170,000 hectares and over a 20 year period will see several environmental processes undertaken including: strategic fencing, habitat restoration, threatened species recovery, pest management, sustainable agriculture and economic renewal program.
The reintroduction of 27 key species, absent from the South Australian landscape for over 100 years, will assist with soil engineering enabling vegetation recovery and management of introduced pests and feral species. The animals to be re-introduced include: Woylie (Brush-tailed Bettong), Southern Brown Bandicoot, Red-tailed Phascogale and the Western Quoll.
Anticipated to increase Yorke Peninsula’s appeal as an ecotourism destination for visitors, Rewilding Yorke Peninsula will also provide nature-based tourism opportunities.
Motiv facilitated brand workshops with the key stakeholders and liaised with Narungga Nation, representatives of the traditional land owners, in order to assist with the naming process whilst simultaneously engaging with all parties to create the brand's visual identity.
Initially titled 'Great Southern Ark' the project is now called 'Marna Banggara'.
Marna Banggara is from the Narungga language; marna meaning ‘healthy or prosperous’ and banggara meaning ‘Country’.
Marna Banggara = Healthy Country / Prosperous Country
The brand identity expresses the diversity of nature and different aspects of the project through the use of a select colour pallete and a broad range of images, shown through the symbol which acts as a window on the world of nature. The simple identity retains a consistent look and feel, whilst having the ability to change the tone of voice for diﬀering messages and audiences.
Australian Government National Landcare Program; SA Department of Environment and Water; Northern & Yorke NRM Board; WWF-Australia; FAUNA Research Alliance; Birdlife Australia; Zoos SA; Conservation Volunteers Australia; Yorke Peninsula Tourism
Legatus Group; Regional Development Australia – Yorke Mid North; Yorke Peninsula Council; Primary Industries and Regions SA; Ag Excellence Alliance; Greening Australia; Trees for Life; Nature Conservation Society of SA; Narungga Nation Aboriginal Corporation