Brand Photography & Content Production in Adelaide
Well created content gives your brand visibility. Every visual asset, photograph, campaign image or illustration is an opportunity to show what your brand stands for and how it is remembered.
Motiv creates visual content for businesses who need considered, consistent and purposeful communication material across print and digital applications. As an Adelaide content production agency, we bring together our expertise, creative direction and practical design solutions to the production of all forms of visual content including product photography, brand photography, handcrafted or digital illustration, iconography, infographics or motion graphics, campaign and marketing visual assets as well as production support which results in content which is aligned with your brand and is practical for use across required platforms and communication channels.
Content That Advances Your Brand Visibility
Content production is not just a technical exercise. It must take into consideration the brand positioning, communicate the brand story in a unique and creative way and be executed so it works effectively across the required communication channels.
The gap between how a brand appears in a guidelines document and how it is expressed in supporting visual assets such as photography, illustration, motion graphics, social content, campaign, advertising and digital communications, is where brand equity can quickly be lost. Motiv helps close that gap by creating content that is guided by clear, considered strategic thinking which works in line with the broader brand identity.
Through digital content production, branding and photography, art direction and visual asset creation, we help brands communicate consistently across the various platforms where they are seen by your audience.
Product Photography
Product photography is an important aspect of how your customer experiences your brand. It may appear on a website, in a catalogue, on packaging, in social media advertising, in a retail campaign or across point-of-sale material. The visual assets need to clearly, effectively and quickly communicate the information, quality and value of your product.
Motiv provides product photography which Adelaide businesses can use across e-commerce, packaging, advertising, digital campaigns and marketing collateral. This may include clean product shots or in-context product photography, lifestyle imagery, wine, food and beverage or retail packaging and product range photography.
We approach product photography as both a sales tool and a brand asset. Not only do the images need to show the product clearly, but it also needs to express quality and align with the brand positioning.
Brand Photography
Brand photography is a strategic branch of commercial photography used to create a cohesive library of custom images that represent a company's visual identity. It goes beyond standard headshots to tell a business's story, showcasing the people, processes and products that make the brand unique.
A well-planned brand photoshoot provides a versatile, on-brand image assets library that can be used across websites, brochures, campaigns, reports, social media, advertising, presentations and other communication material.
Creating a library of custom photography creates consistency in your broader brand communications. Custom photos ensure that all your marketing channels share a uniform aesthetic, colour palette and mood so it represents your brand personality.
Using unique imagery sets you apart from competitors who may rely on generic, easily recognisable stock photography. This builds trust and connection with your audience. Showing your face and your environment helps potential customers or clients see who they will be working with.
Art Direction
Art Direction plays an important role in the creation of original imagery based on specific requirements. This calls for careful planning, reconnaissance, scheduling and art direction to successfully achieve creative and visually dynamic images which are delivered within a carefully managed time schedule.
We have the expertise to successfully deliver visual assets for a project from initial planning and strategy through to providing a creative asset architecture which is flexible and adaptable to use on a range of digital and print support assets.
We work with our artists or photographers to ensure all the requirements are met based on initial planning and set goals. For photoshoots, we organise appropriate talent and establish shoot sites, prepare visual reference to guide photographers and finally art direct the photoshoot(s) to ensure all the final photography is aligned with the brand and communicate the correct messaging which has been clearly established in the initial planning.
Our content production process may include mood boards, shot lists, location planning, styling, art direction, photographer briefing, talent coordination, image selection and post-production guidance. The aim is to keep the brand's visual language clear from planning through to final delivery.
Illustration and image creation
Illustration can add distinction, character and a unique point of difference to your brand story. Our illustration services include the creation of custom handcrafted illustrations or digital illustrations such as digital image compositions, vector illustrations, infographics or iconography.
Illustration offers a unique point of difference or can help to translate complex data or assist in accessibility of information. Be it on packaging projects, in documents and publications, presentations, campaigns, websites or online communications. Creating custom illustrations portrays a 'hand touched' tone of voice, helps support storytelling and creates a more distinctive and engaging brand presence.
Motion Graphics & Animation
Static images don't always deliver as effectively when it comes to representing your brand in social media, digital advertising, presentations, websites or launch campaigns. Motion graphics and animation are a great way of adding visual impact and catching your audience's attention, presenting complex information into bite sized moments or extending a visual story into time-based media, helping brands communicate with more impact, movement and energy.
We create motion graphics and animation which Adelaide businesses can use across digital campaigns, social content, explainer assets, presentations, website content and brand launches.
These assets are a great way to clearly communicate key messages and bring data, graphics, illustrations or campaign ideas to life while remaining aligned with the broader brand identity and creating a stronger connection with your audience.
Content Production and Photography Work
Motiv has produced product photography, brand photography, illustration, motion graphics and visual content for South Australian, interstate and international clients across health, wine, education, food and beverage, government and corporate and commercial sectors.
Our content production work often forms part of a more extensive project in branding, packaging, publication or campaign. We work on all aspects of the project ensuring the final visual assets are connected to the broader communication system.
Infrastructure SA 2025 Strategy Document
Motiv worked with Infrastructure SA to deliver their updated 20-Year State Infrastructure Strategy. The strategy sets out Infrastructure SA's independent advice on the needs, strategic goals and priorities for infrastructure in South Australia for the next 20 years. The document required clear presentation of extensive and complex content yet it was important for it to be easy to review and visually dynamic.
The strategy contains multiple charts, infographics, pull outs and maps. In addition we organised and art directed an extensive photoshoot of various infrastructure projects throughout Adelaide delivering over 35 still photographs and video clips in close collaboration with our photography partner.
Coles Launch Campaign, Huon Aquaculture
Motiv developed a campaign for Huon Aquaculture to support the release of Huon products into Coles, with a focus on mid-week meals and the benefits of premium salmon as a healthy, versatile protein. The campaign included posters, magazine advertising, Coles in-store and online promotional assets, Huon social media assets, billboards and a promotional video.
Beston 2022 Annual Report
We worked with Beston Global Foods in creating four of their Annual Reports.
The 2020 Annual Report project included organising and Art Directing a full suite of factory and production images as well as all the board head shots. The 2022 Annual Report again required a photoshoot of the new facilities and Board of Directors.
Our Process
Creating successful and effective content production starts with careful planning and a clear purpose. Before anything is photographed, illustrated, animated or produced, the planning and strategy is set in place and the creative direction needs to be clearly aligned with the brand and its' audience. Finally, the suite of assets are created to meet the brief and the rollout of visual assets are prepared in correct formats for final application.
Here is how Motiv brings visual content production and photography projects together.
01. Discovery
We begin by understanding the brand, project objectives, audience, content requirements and where the assets will be used. This helps define what needs to be created and what the content must communicate.
02. Creative Direction
We establish the visual direction for the content, including style, tone, mood, composition, lighting, subject matter and brand alignment. This gives the project a clear creative foundation before production begins.
03. Planning
We organise the practical requirements, which may include shot lists, location planning, props, talent, product preparation, reference sheets and briefs, animation requirements, assign production partners, timelines, schedules and file formats.
04. Production
We create and/or manage the required content, working with in-house creatives or trusted partners where needed. This may include photography, art direction, illustration, video, motion graphics, animation or supporting visual assets.
05. Delivery
We prepare the final content for its intended use across print and digital application, be it for campaign, packaging, website, documents, publications or presentation applications. Where required, we can also integrate the content into the broader design and communications rollout.
Why Motiv for Content Production & Photography?
We are an Adelaide studio with over 35 years of expertise in branding and content production.
We work with our clients creating and managing all their brand requirements and simultaneously producing the supporting visual assets ensuring that all photography, illustration, iconography and infographics, motion graphics or digital assets achieve a clear connection to the brand.
Motiv brings strategy, design, art direction, photography, illustration, animation, motion graphics projects and production management together, helping businesses to create content that is visually impactful and practical for use. Whether we are creating assets in-house or working with one of our trusted partners, the creative direction remains clear from initial brief through to final delivery.
Frequently Asked Questions
What types of product photography do you offer in Adelaide?
What is brand photography used for?
When does a business need brand photography instead of just using stock photography?
Can product photography and brand photography be done in the same shoot?
Why is art direction important for photoshoots?
Do you do custom illustration?
Let Us Help Create Content Worth Looking At!
Whether you need product photography, brand photography, art direction, illustration, motion graphics, animation or content for a larger brand or campaign project, Motiv can help create visual assets with a clear purpose.
We work with businesses across Adelaide and beyond to produce content that is aligned with your brand, practical to use and designed to be visually dynamic and connect with your audience.