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Motiv Brand Design

Luck Lives @ Skycity

Motiv created a business wide promotion for SkyCity Darwin to promote their venues and services across a seven week period to provide patrons with more reasons to visit more often. The 'Luck Lives' campaign incorporated a variety of lucky symbols from popular culture – lady bugs, horse shoes, 4 leaf clovers, lucky 7's – and was rolled out across all outlets within the business across both traditional and online media as well as promotional collateral.

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