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Motiv Brand Design

Business Missions

Motiv was approached by the International Engagement business unit of the Department of State Development (DSD) to develop a sub-brand system and design a broad collateral program, promoting South Australia in the international market.

Central to this work was the management of complex foreign language translation such as Mandarin, Korean, Indonesian, Japanese and Thai. The translated publications and marketing collateral were typeset in-house and produced in South Australia as well as delivered abroad as print-ready artwork, especially for trade expos and Government-led business missions.

The complexity of delivered services and design of extensive campaign collateral is an exemplary showcase of commissioning Motiv as a full-service agency.

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