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Motiv Brand Design

Eastside Wine & Ale Trail

The City of Norwood Payneham and St Peters in Adelaide's inner east is home to a thriving food and beverage scene – and Adelaide's only inner city wine and ale trail. Motiv was commissioned to brand the 'Eastside Wine and Ale Trail' to promote the cellar doors of the wineries and breweries in the area.

The brandmark combined the letters 'W' and 'A' joined by a modified ampersand to evoke the notion of a journey.

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