Morris CHM

Motiv were tasked with designing the exclusive Morris CHM Rare Liqueur Muscat to be released as a family tribute.

Named in honour of Charles Henry “Mick” Morris, one Australia’s greatest fortified winemakers, a blend of only the best vintages it is regarded as the Rolls Royce of Rutherglen fortified wines.

Every element of The CHM packaging had to reflect the quality of its’ contents as well as the unique history it represented.

At around $500 per bottle, CHM was an exclusive offer and had to look the part. A natural fit for subscribers, collectors and as a high value corporate gift, the element of prestigious and handcrafted finish formed part of the solution.

High end design elements, print finishes and embellishing were carefully selected and we researched and developed a unique handcrafted presentation box.