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Motiv Brand Design

Reserve Selection

Motiv was approached by Huon to develop the Reserve brand and extensive range of packaging for Huon’s select quality products to be sold online and in limited exclusive outlets.

Wanting to express the handcrafted, artisan product offering, careful management was required to ensure the highest quality was achieved in all design elements and print production. We then went on to roll out the brand with online and print communications and brand launch collateral as well as managing and art directing product photography.

We have since worked on updating the Reserve range to be introduced more extensively into the retail market as a tier one premium product.

What we did:

  • Packaging design
  • Brand development
  • Photography
  • Art direction
  • Marketing collateral
  • Website design
  • Project and print management