Riposte Wines approached Motiv to refresh their brand and range of packaging.
The client has an unusual brand story to tell – Riposte is both a verbal and fencing term; verbally it is a quick reply, and in the sport of fencing it is a quick counterthrust, often delivered with style and elegance. Tim Knappstein is a third generation vigneron and considered a pioneer in developing the wine industry in the Adelaide Hills. Riposte is Tim’s retort to the corporatisation of the Australian Wine Industry.
We re-drew their existing 'fencer' icon and introduced a unique hand drawn script which evoked the elegant, sweeping motions in fencing as well as distinct die-cut labels to help tell the story.
These distinctive thematic features have become recognisable brand elements when they were applied to various collateral.
What we did:
- Brand evolution
- eCommerce website
- Brand story promotional video (storyboard and scripting by Motiv, videography by JKTP)
- Marketing collateral