How we work

Every client is unique. It follows that the brand that signifies the work, products and persona of that
client must look and feel exactly right.

There is no formula to build brands but that does not mean there is an absence of structure in the process of discovering, designing and implementing brand solutions.

At Motiv we develop brands within a seven-part structural framework:

1. Find the compass bearing - DISCOVER

2. Gather intelligence - UNDERSTAND

3. A value proposition - MEANING

4. What's special - DIFFERENTIATE

5. The right place to be - POSITIONING

6. Appeal, trust, belief - PERSONALITY

7. Hitting targets - DEFINING STRATEGIC GOALS